Why I Started ZZOLA

Starting ZZOLA wasn’t just a business decision, it was personal. As someone who grew up with a deep passion for athletics, movement has always been a core part of my life. Sports taught me discipline, drive, and the importance of quality, whether that was in the gear I trained in or the goals I chased. When I transitioned out of competitive athletics, that desire to stay active didn’t disappear. But what I noticed was a major gap in the activewear space: either the quality was high and the price was sky-high, or the price was low and the product didn’t perform.

That’s where ZZOLA was born.

I founded ZZOLA with one simple vision: to deliver a high-quality product to the consumer, at a price more suitable for the buyer. Quality shouldn’t be reserved for premium price tags. I believed (and still believe) that performance apparel can and should be both accessible and intentional.

Every piece we release is custom designed and made with purpose. Nothing is produced without thought. We obsess over the fit, the fabric, the details because we know what it feels like to wear something that truly performs and makes you feel confident. This isn’t just about style; it’s about function, durability, and the feeling of putting on gear that supports you through movement and life.

ZZOLA is rooted in the athletic mindset but built for everyday performance. Whether you’re training, playing pickleball, traveling, or just living life, I wanted to create pieces that could carry you through it all. The idea was never to just create another apparel brand it was to build something that lives and breathes an active lifestyle, the same way I do.

Thank you for being part of the journey.

— Tyler Piazzola

Founder, ZZOLA